CrowdSouth recently teamed up with Farmers Bank & Trust in Bowling Green, KY, to support the bank’s local marketing approach and enhance its connection with the local community. With a range of tailored services, CrowdSouth helped expand Farmers Bank’s visual identity, by modernizing and extending the brand’s existing visual language, CrowdSouth introduced new modern design elements and color schemes that resonate with today’s audiences while maintaining the trust and authenticity core to Farmers Bank’s identity.
To increase brand awareness and showcase the ease of using tap-to-pay debit cards, CrowdSouth produced a vibrant video spot featuring local retailers across Bowling Green. This campaign not only highlighted the convenience of Farmers Bank’s debit card services but also emphasized the bank’s commitment to supporting local businesses. Watch as our shopper visits KD Aesthetics, Lost River Cave, Mister B’s and Q Coffee. The video spot reinforced Farmers Bank’s presence as an essential part of the community, fostering stronger customer relationships and positioning the bank as a trusted partner in everyday transactions.
In addition to visual branding and video production, CrowdSouth deployed Paid Search and Paid Social Media campaigns that strategically placed Farmers in front of audiences actively searching for banking services in the Bowling Green area. This digital advertising approach allowed Farmers Bank to attract new clients, boost website traffic, and improve online engagement, bringing more visibility to its unique offerings and community-focused mission.
Through this collaboration, Farmers Bank & Trust benefited from CrowdSouth’s expertise in creating cohesive, community-oriented marketing that connects with audiences on a personal level. By highlighting local businesses, expanding digital presence, and creating meaningful customer touchpoints, CrowdSouth helped Farmers Bank & Trust strengthen its brand in Bowling Green and lay a solid foundation for future growth and customer engagement.
By Megan Mikel
Director of Marketing