We have clients who outsource one small project, a campaign, one area of their marketing suite, and even their entire marketing department. But what about the top level positions? Have you ever thought about outsourcing your CMO role, or outsourcing your VP of Marketing role. This can be done at a fraction of the cost of a full-time and can tide a company over until they are ready to invest in that role, it’s care and feeding, and the lift that comes along with it. CrowdSouth has flirted with this service for years, without turning it into a pillar —  and I’m curious… is this something you’ve ever considered? Have you been part of an organization that has done this? From my position, I can clearly see the advantages… but what are the disadvantages, pitfalls and things to consider?

Here are some advantages of outsourcing your top-level marketing roles..

• Cost Efficiency
  A fractional CMO allows companies to access high-level marketing expertise on a part-time basis, which is much more affordable than employing a full-time CMO. This makes it an ideal solution for startups, small businesses, or organizations with limited marketing budgets.

• Expertise and Experience
  Fractional CMOs typically come with a wealth of experience and a track record of success in various industries. They bring strategic insights, industry best practices, and advanced skills to the table, helping businesses accelerate growth and improve marketing efforts.

• Flexibility and Scalability
  Since fractional CMOs work on a flexible contract basis, businesses can scale their services up or down depending on their needs. Whether it’s a short-term project or ongoing marketing support, the arrangement can be tailored to fit the company’s objectives.

• Focus on Strategy
  Rather than being bogged down by day-to-day tasks, a fractional CMO focuses on high-level strategy, guiding the company’s overall marketing vision, developing and executing plans, and ensuring alignment with business goals.

• Fresh Perspective
  Hiring a fractional CMO often brings an outside perspective to a company. They can spot opportunities and challenges that internal teams might overlook and offer fresh ideas to revamp marketing strategies and campaigns.

• Leadership and Mentorship
  A fractional CMO can lead a marketing team, offering guidance and mentorship to junior staff, helping them develop their skills while driving the team toward achieving strategic objectives.

More definitions and resources on outsourcing your CMO role here.