Our experts start search engine marketing by analyzing what your customer is searching for. For instance, if you sell athletic shoes, we find keywords people use to find those (sneakers, tennis shoes, basketball shoes, etc.). Then, we assess the cost per click you’ll pay, let’s say $1.40/click. We then go in and build a text ad that shows up when people search for your product. At the end of the month we help you assess the effectiveness of all those clicks and phone calls and provide reporting to help decide how to position the ads ongoing.
Yes. Google reports over 3.5 billion (with a B) searches each day. Not only are they using it but we know HOW they are using it. The number of clicks drastically drops after the first position on the page. Being in the top five positions is key – 50% of the clicks happen there. In fact, when we get to position 6 on the page, only 2.56% of people click there and it only drops after that.
No. If you can afford it, we always suggest using all the channels at your disposal that make sense for your clientele. Each medium is good for its own particular audiences and uses. Traditional media can be a great way to get the word out or build a brand. But, if you’re looking for ROI, Converting Leads, and Keeping Costs Low, we suggest search ad marketing.
We have very minimal management fees to run campaigns and the more ads we run for you the more efficient it is. When it comes to ad spend, we will run the reports to suggest an ad budget that will be most effective for you. In the end, you decide what your ad budget is. This controls your spend and you can scale that spend up or down for seasonality and when you need to spend a little more or pull back.
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