Our search engine marketing team is Google Certified and getting their hands dirty in campaigns every day. We have run localized Pay Per Click campaigns in communities as small as Glasgow Kentucky and Newcastle Indiana… and we’ve run PPC campaigns in large markets like Nashville and Detroit, and even run national and international campaigns for some of our large brand clients.
Online advertising doesn’t need to be intimidating, and it doesn’t need to be expensive. In fact, advertising through Google Adwords is often less expensive for a month’s worth of ads than a single newspaper or magazine ad. We will sit with you to understand the audience you’re trying to reach and can even combine these campaigns with a new website design or social media marketing campaign to give you complete online exposure. Geofencing, behavioral ads, display ads, text ads, we can do it all. Call us or email us today to find out more about all our online advertising options.
- Certified Account Manager
- Keyword Research and Optimization
- Competitive Analysis
- Ad Copy Creation and Testing
- Bid Management and Optimization
- Performance Analytics and Reporting
Why does my company need Search Engine Marketing?
It’s the number one way people find products & services.
The phrase “Google It” has become so common that Merriam-Webster’s dictionary now ranks it as a verb. Your clients need a product or service, what’s the first thing they do? They search the web for it, and if your presence isn’t on the first page of the results, you aren’t an option. Search engine results have become a “pay-to-play” scenario. Even if your SEO is strong, you can still be pushed down the page by others purchased ads.
Your Competition Is Doing It (Or Will Be Soon).
If your competitors aren’t already using search to compete against you, they will be very soon. We often find that even when we work with small clients in very small markets, they’re shocked that they are low in the search rankings, because their competitor is buying ads and pushing them down the page. On the national stage it gets very complex and requires a lot of analytics and constant care, something many businesses aren’t ready to dedicate a full-time position to, or don’t have time for.
Search Marketing Is Cost Effective.
The thing we love most about search marketing is YOU set the ad spend. With traditional ads, you are given a price – take it or leave it. With Search Ads, you choose to spend $100/month, $1,000/month or $10,000… your choice. And, you only pay if you get a conversion (click or call). Traditional advertising is paid for whether it produces or not. Not to mention ROI is higher as well as conversion rate with search.
Search Marketing Is Targeted.
Many traditional marketing models send your message out to everyone within earshot, with access to a TV channel, or with a magazine/newspaper subscription. With search, you choose who sees it… that means, whoever is searching for your product sees your ad. If they are looking for something different, or not looking at all, they don’t see it. Efficiency and targeting are some of the most powerful ways search can be effective.
Our experts start search engine marketing by analyzing what your customer is searching for. For instance, if you sell athletic shoes, we find keywords people use to find those (sneakers, tennis shoes, basketball shoes, etc.). Then, we assess the cost per click you’ll pay, let’s say $1.40/click. We then go in and build a text ad that shows up when people search for your product. At the end of the month we help you assess the effectiveness of all those clicks and phone calls and provide reporting to help decide how to position the ads ongoing.
Yes. Google reports over 3.5 billion (with a B) searches each day. Not only are they using it but we know HOW they are using it. The number of clicks drastically drops after the first position on the page. Being in the top five positions is key – 50% of the clicks happen there. In fact, when we get to position 6 on the page, only 2.56% of people click there and it only drops after that.
No. If you can afford it, we always suggest using all the channels at your disposal that make sense for your clientele. Each medium is good for its own particular audiences and uses. Traditional media can be a great way to get the word out or build a brand. But, if you’re looking for ROI, Converting Leads, and Keeping Costs Low, we suggest search ad marketing.
We have very minimal management fees to run campaigns and the more ads we run for you the more efficient it is. When it comes to ad spend, we will run the reports to suggest an ad budget that will be most effective for you. In the end, you decide what your ad budget is. This controls your spend and you can scale that spend up or down for seasonality and when you need to spend a little more or pull back.