We get a lot of questions about social media. Here are some of the ones we get the most and our answers.
There are several ways to use social marketing. Firstly, social media can be the first stop for many buyers on their purchase path -7 in 10 Gen Xers say they buy products from the brands the follow on social media. Secondly, brand building is huge on social media – where else can you actually talk with potential customers before they buy on their terms. You can actually build relationships. And thirdly, we see a growing number of clients use it as an avenue to find talent – yes, hiring good people by putting the call out on social media.
Wrong. Often when people thing of social media platforms, their minds go to Facebook or Twitter. But, we manage accounts on a plethora of platforms. We engage potential leads on the traditional formats, Facebook/Twitter/Instagram, but we also see some big successes with LinkedIn, Youtube, Pinterest, Houzz, and more.
Absolutely. And, not only do they use it, they can save money and see better results at the same time. In 2016 digital advertising surpassed television advertising for the first time ever, and just keeps becoming a larger part of the market share. And frankly, who cares if you hate social media! It’s about what your customers like, not you. You give us your demographic profile of an average customer, and we’ll help you find the right social media platform, message, and ad budget to reach them.
Yes. In fact, 50% of millennials use it to research products before they buy. 73.4% of users follow a brands simply because they’re interested in a product or service. And chew on this… 1 out of 3 consumers mention a brand by name when sharing personal milestones or accomplishments. What better plug is there?!?
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