Ask yourself this question: If someone were to experience your company via online presence or otherwise would an outsider view your organization as inclusive? If you are scratching your head or considering the fact that you have never thought about that idea, do yourself a favor and keep reading.
Aside from a global pandemic, in recent years, we’ve seen a substantial shift in society concerning equality and representation. In 2021 it was said that consumers around the world spent an average of 463 minutes or over 7.5 hours per day with media. ( Statista Research Department) This bewildering amount of media consumption influences how we see the world we live in. Though largely fictional, on-screen images can shape our views of reality.
But what does this have to do with advertising? Think about this, when you see an ad with laundry or household products, who is more likely pictured, a man or woman? Are there not others who enjoy the opportunity to clean? Now think automobiles, who do you think is going to buy the new Ford F-150? Certainly there are African American women who love trucks. We often see certain stereotypes over-targeted in these categories.
Are your consumers getting tired of seeing images on screen that don’t look like them? Demonstrating inclusion and diversity in advertising is no longer optional, it is absolutely imperative. It goes beyond what the people want. Being inclusive in advertising isn’t only socially right, it’s ethically right.
Diversity in advertising allows consumers to see themselves within an ad campaign.
Consumers are able to make deeper connections to advertisements and to your brand when they feel seen. A research article from Google found that “people are more likely to consider or even purchase a product after seeing an ad they consider to be diverse or inclusive.”
Here at CrowdSouth, we believe advertising should reflect the reality of the beautiful and diverse world we live in. If you are interested in learning more about how your company or organization can incorporate a more diverse and inclusive message within your brand, social media, or website, contact us today!