DIY Logo Design: A Cautionary Tale
It’s tempting to try to save time and money by creating your own logo. Sometimes you may find yourself tackling many other aspects of your business, like sales, accounting, and human resources….so why not try your hand at logo design?
First and foremost, your logo is the face of your company. It is the first impression you make with potential customers. For this reason alone, it is best to work with an expert to craft your logo and develop the image you want to project to others.
Professional designers know how to avoid these common pitfalls of bad logo design:
Overused/Clip Art Imagery
You want to be unique and set yourself apart from the crowd, so stay away from utilizing stereotypical or obvious graphics for your logo. Not only does it make your logo look ordinary and bland, but if downloading straight from the internet, you could also run into legal problems with copyright infringement
Everything and the Kitchen Sink
Your logo is not the place to showcase everything you have to offer. It should represent your business while remaining clean, simple and memorable.
Overly Stylized Fonts
Just don’t. There’s a reason professional logos don’t typically include swirly, decorative or super stylized fonts. They are either too difficult to read (especially when small) or too trendy and will quickly date your logo. Professional designers are experts at choosing fonts that set the tone for your business while keeping your logo relevant.
Already have a great idea for a logo? Reach out and we can bring that idea to life. Don’t be concerned that you won’t be heard. Graphic designers are skilled at listening to what clients want and translating that into a simple design that customers will remember. A designer will take your concept and elevate it to the next level, giving your business an extra degree of professionalism.
By: Tara McCarty & Jennifer Melloan
Jen & Tara are the proud owners of Debufonts and are our trusted partners to help bring your graphic design vision to life. In their free time, they’re usually spending time with their families or recreating 80’s hairstyles.
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