How to Choose What Social Media Platform is Right for Your Business

With so many social media platforms out there, it may be difficult to know which one is right for your business. Here are 3 prompts to help you identify which platform to use.

  1. Know Your Business: Are you a B2B business or a B2C business? What industry is your business in?
  2. Know Your Target Market: Who is your ideal customer (age, gender, interests, job titles, geographic location, etc.)? What social media platforms do they use?
  3. Set Social Media Goals: Why do you want to use social media? Some common goals are to increase brand awareness, boost sales, or to attract new customers.

After answering these questions, you should be able to decide which platform most aligns with your company. Here are common traits of the most popular social media sites:


Individuals use this platform to build relationships and keep in contact with friends, which makes it a good platform to increase customer loyalty. Facebook is most commonly used by businesses to share sales, events, and other information with its customers. This platform is also useful to engage with customers from a customer service perspective.


Instagram is largely used by a younger audience. People use Instagram to share photos and videos, as well as connect with brands, celebrities, and friends. Industries that perform well on this platform include art, food, retail, and beauty because of the aesthetic of their posts.


Users use LinkedIn to search for jobs and network professionally. As a result, this platform is useful for B2B lead generation, general networking, and recruiting employees.


This platform serves as a great way to build brand awareness, and is often used by industries such as news outlets. Users can search what is “trending” and keep up with the latest headlines.


TikTok is a new platform that has been growing amongst younger generations. Users use this platform to create, share and discover short videos. Companies use TikTok to build brand awareness, and industries that perform best on this platform include art, food, retail, beauty, and some service industries.

Choosing a social media platform is strategic and in some cases may be overwhelming. If you need help with selecting or setting up your social media accounts, the social media team at CrowdSouth is happy to help. Reach out at [email protected] or give us a call at 270-883-0157.

meg morrow

By Meg Morrow

Meg is one of CrowdSouth’s newest team members. She is a recent graduate from WKU and serves as a Social Media Account Rep! In her free time, you’ll find Meg crafting, decorating, and baking!

[phone] photo by Jeremy Bezanger

Photo by Jeremy Bezanger