Why Do Lawyers Need a Social Media Presence?

adults-businessman-close-up-1056553

How Can Social Media Help Lawyers?

Social media is one of the best marketing platforms and the best part is that it is free. The easiest part is setting up your account, slapping on a picture, and getting to posting and putting content out there.  2.23 billion people use Facebook every month. 78% of users find new businesses on Instagram and Facebook. All of that business is right there- you just have to reach out and take it!

Social media can be intimidating to people who haven’t used it before but it can be made so easy that anyone can do it! 

Let’s talk about the pros and cons of social media:

Pros

  • You get to create original content.
  • It gives a human factor to your brand.
  • Helps to create your brand alongside that of your firm. Humanizes lawyers and the firm you work for.
  • It makes you more approachable.

Cons

  • It can be a lot of work to create original content. You should be testing different types of content to see which one works the best for your audience.
  • It will have to be consistently updated. 
  • You need to show your face to humanize the brand, may even need to show your family!

Why Do Lawyers Need a Social Media Presence?

Let’s be honest: Hiring a lawyer can be scary.

When someone needs a lawyer, they’re worried about two things: if they care about you and your problems and whether or not they’ll just take your money. By leveraging social media to place a human face, a family, a real human to your brand and the brand of your firm, that takes away these fears. You’re not just a name on a contract anymore- you’re a human with a family that wants to take care of your clients as if they were your family. 

It also helps a potential client find shared interests to help align you with their goals or their needs. By promoting that you specialize in settling family court issues and also show off your children’s accomplishments, you establish yourself as an authority and people will trust that you will have the family’s best interest at heart.

What Kind of Content should a Lawyer Post?

  • Share your firm’s content
  • Share related content from your field from large firms
  • Leverage hashtags that are relevant to your area of focus (such as #attorney, #lawyer, #law, #lawfirm, #lawyers, #legal, #personalinjury, #litigation, and #familylaw)
  • Create original content that shows you, your family, your interests, your hobbies, your wins in court, etc. By creating this content, you’re creating a persona for your brand that people can meet and like working with!
  • Engage with your firm’s content by liking, sharing, and commenting on whatever they post! By sharing their content, you’re continuing to build your personal brand! 

Social media can be a game-changer for your personal brand and your firm’s image! It can humanize your personal brand and elevate the brand of your firm. If you’d like a FREE, NO OBLIGATION AUDIT, please fill out the form at this link and we’ll return that audit to you within 36 business hours!

IMG_9307

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Like & Follow

Share This

About CrowdSouth

We are a team of web developers, project manager, creatives, search engine nerds, and social media buffs… but combined we have a breadth of talent that can get the job done, and done well.

More from CrowdSouth

Blog

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read More

Read More
Blog

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read More

Read More
Blog

There comes a time in the life cycle of most successful businesses when it's time to evaluate how to handle the marketing and outreach for the company. Read More

Read More