As social media becomes increasingly crowded, social media managers have found it harder and harder to find ways to up their engagement game. Here is a tool and a tip for increasing your engagement.

Tool:

Find and hire influencers. Influencers are those who use social media platforms to push out content that is topical, funny, or offbeat. That content then gets attention, gets shared, and along the way creates engagement. They’ll even mention or feature your product or service for a fee Tik Tok is one platform where influencers are thriving. Finding those people can be a challenge. Try a tool like Influence Grid to find relevant Tik Tok influencers quickly and get your product seen.

Tip:

Social Media is a great way to show off your brand’s personality and make connections with your followers. Being authentic to that brand is important when you post, run ads, and interact with people. Even when trying new things on social media, make sure it still looks and feels like your brand. Consistency is key!

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