When Should I Hire an Agency?
When Should I Hire an Agency?
There comes a time in the life cycle of most successful businesses when it’s time to evaluate how to handle the marketing and outreach for the company. Small businesses grow into this space, and large businesses are constantly navigating the most efficient and effective ways to achieve their marketing and advertising goals. So, when should you consider hiring a marketing or advertising agency?
Here are some key questions any business can ask to get to this answer:
- Do I have the expertise to develop an ad campaign, buy the media, and deploy it effectively? Even if your company has key marketing staff in place, they may become overwhelmed by their daily tasks or need help with creative and technical tasks. When that happens it’s time to consider agency help. With a smaller organization that has no marketing staff, it may be necessary to hire an agency and just outsource marketing completely. Agencies are a fantastic resource for a wide variety of talent. They often are home to several specialists you can call on when you need a website expert, a social media expert, a design specialist, and more.
- Do I have the knowledge to be making the right ad buys and using the right tools? Often some of our first conversations with clients revolve around where they should be spending their marketing budget. For those with larger budgets, we can help them navigate a very confusing advertising space – there are a LOT of options regarding where to place ads. For smaller budgets, we tend to lean on digital options, since they can have lower barrier to entry. But even when the choice is narrowed to digital marketing, there are still many considerations we can help with.
- Is my current advertising strategy falling flat? Running a business, managing employees, controlling growth- these are all part of any business’ key management functions. This is why marketing and advertising often get overlooked or pushed to the back burner. A good agency will audit what you are currently doing, make honest recommendations on what is working and what isn’t, and then help you identify a path forward. We offer a FREE AUDIT service for potential clients that will help you identify the current need. Even if you don’t work with us, you’ll have a template for what needs to happen when the time comes.
Not every company needs an agency – that’s a fact. But, many do, and being self-reflective and honest with yourself about how much you know and don’t know is the first step in moving toward the agency partner path. We love nothing more than helping companies identify their brand image, execute marketing and ad campaigns, and SHOW RESULTS. If you’d like a FREE, NO OBLIGATION AUDIT, please fill out the form at this link and we’ll reach out to start the work for you.
By Jason Heflin
Jason Heflin is one of CrowdSouth’s owning Partners and brings years of marketing experience from his past lives as a corporate marketing manager, writer, and freelancer. He also plays the ukulele for fun, which is cool.
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