November 10, 2025
The Workforce Therapy Files team attended the 2025 Kentucky SHRM Conference, in Louisville. We took the opportunity to interview over 20 professionals who stopped by our booth.
Jason Heflin, CEO of CrowdSouth interviews Jack Crowdis, Business Development Manager for PayFWDs, based in Louisville. Jack explains that while their payroll platform is similar to the big national providers, they bring a highly consultative approach. PayFWDs builds systems customized specifically around people, aiming to get the setup right. That may be a different experience from what the client has seen elsewhere. Each client gets a dedicated customer service representatives. PayFWDs serves clients across 48 states.
Jack comments the greatest hurdle they encounter is convincing prospective clients that switching payroll providers won’t be a daunting process. PayFWDs tackles this by assuming the burden of the transfer, pulling necessary data for the client. They perform a full tax audit upfront and guarantee in their contract to pay any notice resulting from issues they should have caught.
Jason asks Jack to provide a question for the next interview. Jack asks, “What is the number one thing that drives revenue? Is it customer service, pricing, etc.?”
To learn more, visit: payfwds.com
Jack Crowdis, thanks for stopping by to speak with us!
That’s where we’ll leave the conversation for today. Before we close the file, we invite you to reach out to us with questions, suggestions or other comments. We’d love to hear from you.
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Need Help Supporting Your Company’s Recruiting and Staffing Goals?
We’re here to help. You can contact us via our individual websites, depending on your specific needs or questions:
- Jamie Swaim, SPHR – www.ParcelKnows.com
- Molley Ricketts – www.IncipioWorks.com
- Jason Heflin – www.CrowdSouth.com
We hope you found this file insightful and helpful. Thank you for listening!
By Jason Heflin
Jason Heflin is one of CrowdSouth’s owning Partners and brings years of marketing experience from his past lives as a corporate marketing manager, writer, and freelancer. He also plays the ukulele for fun, which is cool.